Your CX partner.
Whatever the challenge.

From strategy and transformation, to people, performance and day-to-day operations. We help businesses build customer experiences that work better. Whether you need a fresh perspective, help making changes, or an ongoing CX partner, we're here to make it happen.

Sarah Thomas, founder of Supporty CX
The bigger picture

Good CX takes more than good customer service.

Behind every great customer experience is a lot happening behind the scenes. The right people. Clear processes. Strong leadership. Smart systems. Teams that know what great looks like. And when one of those things isn't working, customers feel it.

At Supporty CX, we look at the bigger picture. We work with businesses to understand what's happening across their CX operations, identify opportunities, and make practical improvements.

Sometimes that means building a better team. Sometimes it's fixing processes, coaching leaders, or rethinking how an entire CX function operates. Whatever the challenge, we bring the expertise and the hands to help you move forward.

CX teams we've been in

MILKRUN●Car Next Door●EHPlabs●Koala●Zero Co●Skutopia●St Frock●StoreLocal●SOI●TileCloud●Boyce●MILKRUN●Car Next Door●EHPlabs●Koala●Zero Co●Skutopia●St Frock●StoreLocal●SOI●TileCloud●Boyce●
How we help

Wherever you are in your CX journey, we can help.

Understand

Get a clear picture.

Find out what's working, what's not, and where the biggest opportunities sit.

  • CX audits and operational deep dives
  • Customer journey reviews
  • Performance and KPI analysis
  • People, systems and process assessments
  • Strategic recommendations and roadmaps
Explore CX Advisory →
Improve

Turn insights into action.

Practical support to improve your people, processes, systems and performance.

  • CX transformation planning and execution
  • Operational and process improvement
  • Training, coaching and leadership development
  • Quality assurance frameworks
  • Change management and implementation
Explore CX Transformation →
Partner

Keep CX performing.

The expertise, people and operational support you need to keep your CX function performing.

  • Fractional CX leadership
  • Workforce management and ongoing advisory
  • Quality assurance programmes
  • CX team recruitment and staffing (AU + offshore)
  • Continuous improvement and performance reporting
Explore CX Partnerships →
What we actually do

The moving parts of CX? We know them.

Customer experience isn't one department, one platform or one metric. It's how everything works together. That's why our expertise spans the entire CX operation.

01

CX Strategy & Advisory

Fresh thinking and strategic guidance for your CX function, grounded in operational reality.

02

CX Audits & Deep Dives

A forensic look at what's happening, where it's leaking, and where the biggest wins sit.

03

CX Transformation

Help turning strategy into measurable operational improvement, not another report.

04

Workforce Management

The right people in the right seats at the right time, planned around real demand.

05

Quality Assurance

QA frameworks and scorecards that lift performance instead of punishing it.

06

Training & Coaching

Programmes that turn new hires into operators worth keeping, and leaders into real managers.

07

CX Recruitment & Staffing

Local, offshore or hybrid. We place people we'd employ ourselves.

08

Fractional CX Leadership

An experienced hand running your CX function, with you, for as long as it's needed.

09

CX Systems & Processes

Helpdesk, automation, workflows and tooling that actually earns its keep.

10

Operational Performance

Reporting, optimisation and continuous improvement, so performance keeps climbing.

Our approach

We're not here to hand you a report and disappear.

The best CX improvements happen when strategy and execution work together. That's why we don't stop at identifying opportunities.

We can help you build the plan, make the changes, support your people, and keep things moving. Sometimes we're the extra set of experienced hands your CX leader needs. Sometimes we're building an entire function with you. And sometimes we're the people you call when something isn't working and you need a fresh perspective.

No unnecessary complexity. No one-size-fits-all solutions. Just practical CX expertise that makes a difference.

Let's work together →
Who we work with

Built for businesses that take CX seriously.

We partner with ambitious, growing businesses that understand customer experience plays a critical role in their success. Whether you're scaling quickly, navigating operational challenges, or looking to improve an established CX function, we help you build the foundations for sustainable performance.

  • Founders and CEOs
  • COOs and Operations Directors
  • Heads of CX and Customer Service
  • Growing eCommerce and retail businesses
  • Multi-location and service-based businesses
  • Businesses scaling or transforming their customer operations
Sarah Thomas, founder of Supporty
About the founder

Sarah Thomas

Founder, Supporty CX

Twenty years inside customer experience, from the floor through to the leadership team. Founding Head of CX at MILKRUN. Member Experience lead at Car Next Door before Uber's acquisition. Global CX at EHPlabs through its US expansion. I've built CX functions from scratch, inherited broken ones, scaled them through growth, and rebuilt them when the business shifted underneath.

Supporty CX is the practice I built to bring that experience to more than one business at a time. Strategy, transformation, leadership, operations, people. Whatever is happening in your CX function, chances are I've already sat in that seat.

"I started Supporty CX because too many Australian businesses treat customer experience like a problem to outsource, not a function to invest in. We are here to change that, from strategy through to the day-to-day."
, Sarah

Something in your CX isn't quite working?

You don't need to have all the answers before reaching out. Whether you've got a specific challenge, a big idea, or just a feeling that things could be working better, we'd love to hear about it.

Let's talk CX →