THE REALITY for growing brands
Growth exposes what wasn’t built to scale
Volume Spikes
Costs Climb
Experience Slips
Ticket volume starts outpacing your team’s structure and processes.
You feel constantly behind, even when everyone is working hard.
You start thinking the answer is more people.
But headcount goes up and the chaos doesn’t settle.
Customers follow up. Reviews get sharper.
The team feels reactive instead of in control.
Where Supporty steps in
Embedded CX Leadership
We step in when growth exposes cracks in your customer function. We audit what’s happening, prioritise the pressure points, and work alongside you to stabilise and strengthen what matters.
Talent Strategy & Placement
We help you build and grow the right customer service team. We define the roles properly, source the right people, and ensure they’re structured to perform long term.
Capability & Coaching
We lift the capability of your entire customer team. We coach leaders, train agents in the core CX skill set, and set clear standards so performance stays consistent as you scale
It starts with clarity.
The Supporty CX Review is a proper look at how your customer function is actually operating.
We go through your tickets, your tools, your workflows and your customer feedback to see what growth has actually exposed.
Where it’s breaking. Where it’s leaking. Where it’s costing you more than it should.
You walk away with a clear set of priorities and a 90-day focus plan.
Less firefighting
Complaints drop because the root cause gets fixed, not patched.
A team back in control
Your support function stops reacting and starts operating with structure.
Lower cost per ticket
We remove the friction that’s inflating your headcount and slowing your team down.
A cleaner customer journey
We fix the gaps across the full lifecycle so customers stop circling back with the same issues.
SARAH
Founder & Principal Consultant
I founded Supporty after years leading customer experience inside fast-growing Australian brands. I’ve built teams from scratch, stepped into struggling ones, and managed support through rapid growth.
Now I work directly with founders and operators when growth starts to expose cracks. We look at what’s actually happening across the customer journey, decide what needs fixing, and get in to steady the function properly.