We help Aussie businesses build the best CX team they've ever had.

Through ethical talent matching, coaching, and training. For agents through to team leaders, across sales, ops, QA and L&D.

Sarah Thomas, founder of Supporty
Is this you?

Is this you?

Supporty is for Aussie businesses that care about their customers, and their people. If any of this sounds like you, you're in the right place.

  • You need great customer service talent, in-house or offshore, and don't know where to find it without getting ripped off.
  • You've been burned by an offshoring agency or BPO that overcharged you and underpaid your staff.
  • Your CX team is in place but undertrained, unsupported, or inconsistent.
  • You want a partner who treats your customers' experience, and your staff's wellbeing, as equally important.

CX teams we've been in

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How it works

Three ways to build the right team.

Every business is different. Sometimes the right answer is our own operators. Sometimes it's a proper BPO. Sometimes it's a local hire. We know when each one fits, and we won't push you into the wrong shape just because it suits us.

01

Supporty-sourced talent

We find and place our own vetted CX operators, mostly based in the Philippines, matched directly to your business. Fair pay, real training, coached by us in-flight.

02

Ethical BPO matchmaking

When in-house isn't the right fit, we broker you to a vetted, ethical BPO partner. Not the shady kind. The ones who look after their people and stand behind the work.

03

Direct placement

A straightforward recruitment and placement fee for Australian-based CX hires. Agents through to heads of. We source, screen, and shortlist against what your operation actually needs.

Some of our work

What team-building actually looks like.

Real anonymised work from brands we've placed, coached, and trained inside. Names redacted. Outcomes real.

Talent placement

Placed a remote CX lead. Two years later, still there.

A $20M ecom brand needed a Head of CX yesterday. We placed a remote operator from our bench, onboarded her into their tools and team, and coached her weekly for the first six months. She's still in the seat, running a team of twelve.

  • CSAT held above 90% every month since placement
  • Zero attrition on the team she built underneath her
  • Retention 24 months+ versus an industry norm of 11
Training program

New-hire onboarding, cut from 12 weeks to 4.

A scale-up was losing agents in month three. Onboarding was a Notion doc and a shadow shift, and new hires were drowning by week two. We built a proper training program: modular, role-specific, with real ticket work from day one and coached QA in the first month.

  • Time-to-productivity 12 weeks → 4 across two intake cohorts
  • 90-day retention 61% → 92%
  • Training now runs internally with our modules and our QA scorecard
Leadership coaching

Coached a first-time Head of CX through her first year.

She'd been promoted from senior agent to Head of. Managing peers, reporting to a board, hiring for the first time. Six months of fortnightly coaching turned into eighteen. She's now running a team of forty and hiring her own successor for a lead role.

  • Kept the seat when most first-time heads don't make year two
  • Built a team of 40 across AU and PH, all still there
  • Now referring peers into our coaching program
Sarah Thomas, founder of Supporty
About the founder

Sarah Thomas

Founder, Supporty

Twenty years in customer experience, from agent through to Head of. Founding Head of CX at MILKRUN, Member Experience lead at Car Next Door before Uber's acquisition, and global CX at EHPlabs through the US expansion. Supporty is the practice I built to do that work for more than one brand at a time.

"I got tired of watching great Aussie businesses settle for mediocre CX teams. So I built the place I wish had existed twenty years ago. That's Supporty."
- Sarah

Coaching & training

Great talent still needs great training.

We coach and train the CX teams we place, and existing teams too. So they perform from day one, and keep getting better after that.

A

For the teams we place

Every operator we source is coached in-flight for the first six months. Weekly sessions, real prep, a QA scorecard, and a direct line to us when the team hits something they haven't seen before. Our people don't just get hired. They get supported.

B

For your existing team

If you already have a team but they're undertrained or inconsistent, we build a program that fits the shape of your business. Onboarding, ongoing training, QA calibration, and coaching for whoever's leading the team.

C

For your leaders

One-to-one coaching for first-time CX managers and heads of. Fortnightly, six-month engagements. Real work between calls. Because the hardest part of the job is never in the ticket queue.

Ready to find your team?

Thirty minutes. No pitch deck. No "discovery framework." Tell us where you're stuck - hiring, coaching, training, or all three - and we'll tell you honestly if we can help.

If we're a fit, we'll say so. If we're not, we'll point you at who is.

Find your team